Friday 10 October 2008

Share Your Ideas

"I never try to protect my ideas. I've told every idea I've ever had to as many people as possible", Mike Harris

Mike is one of the UK's most successful serial entrepreneurs, having built 3 billion pound businesses (including the internet bank Egg). And I like that approach.

Mike went on to quote Jeffrey Sachs:
"When you share an idea, it gets bigger"

I was once asked by a journalist how we protect our intellectual property. My response was that we give it away for free on the internet. I was referring to the manuals that are our most concrete product. We do now charge for them (at
www.happymanuals.com) but it is still true that any IT training company can easily obtain and use all our step-by-step manuals. Or learn the secrets of our training approach, Learner Focused Training.

In contrast I remember attending a session on how to succeed on the internet back in 2000. "First, hire a lawyer" was the advice from one expert. Indeed a survey at the time found that internet entrepreneurs put getting the legals right at the top of their list and customer service at the bottom. Not surprising, perhaps, that most of those companies are not still around.

So if you have a great idea, tell people about it. Get their input get their thoughts, make it bigger, make it better. And one final thought from Mike to cheer us up in these challenging times:

"During recessions, the best ideas happen"

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