Why Presentations Must be Inter-Active

I liked this from Seth Godin's Tribes:

People don't believe what you tell them
They rarely believe what you show them
They often believe what their friends tell them
They always believe what they tell themselves

For Seth this means that leaders must give people stories, that tehir people can tell themselves, rather than directions. True but also it emphasises that any presentation must include involvement. The more you get the chance to talk (and tell yourselves) or discuss, and have your friends and colleagues tell you, the more chance there is of affecting attitudes and beliefs.

Anybody who just stands at the front and tells people things (even with nice graphics) is not going to have much effect on beliefs and attitudes.